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Privacy Policy

Last Updated: 2024-10-10

At ELECTRON LIMITED, we prioritize protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your data when you interact with our website, purchase our women's apparel (including Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords), or engage with our services. By visiting our website, creating an account, or making a purchase, you agree to the practices outlined in this policy.

1. Information We Collect

We collect information to provide, improve, and personalize our services, process your orders, and communicate with you. The information we collect falls into two categories: Personal Information (data that identifies you) and Non-Personal Information (data that cannot identify you individually).

1.1 Personal Information

We collect Personal Information when you voluntarily provide it to us, such as during account creation, order placement, or customer support interactions. This may include:

  • Contact details: Full name, email address, phone number, shipping address, and billing address
  • Account information: Username, password (stored securely via encryption), and account preferences
  • Purchase-related data: Order history, product selections (e.g., size/color of Tops or Dresses), and payment method details (processed by our payment partner, PayPal, as outlined in Section 4)
  • Communication data: Messages you send to our customer support team, feedback, or survey responses

1.2 Non-Personal Information

We automatically collect Non-Personal Information when you use our website, which helps us understand user behavior and enhance your shopping experience. This may include:

  • Technical data: IP address, browser type, operating system, device model, and internet service provider
  • Usage data: Pages visited (e.g., views of Swimwear & Beachwear collections), time spent on the website, product search queries, and click-through rates
  • Anonymous analytics: Aggregated data about user trends (e.g., popular Skirt styles) that does not identify individual users

1.3 Information from Third Parties

We may receive limited information from trusted third parties to support our services, such as:

  • Social media platforms (if you log in via Facebook, Instagram, or other social accounts): Basic profile information (name, email) with your consent
  • Shipping partners: Delivery status updates to track your order (e.g., for a Co-ords set you purchased)
  • Payment processors (PayPal): Transaction confirmation data (excluding sensitive payment details) to verify orders

2. How We Use Your Information

We use the information we collect for specific, legitimate purposes that align with our business operations and your needs. These purposes include:

  • Process and fulfill your orders: Verify your identity, confirm product availability (e.g., for a limited-edition Dress), arrange shipping, and send order confirmations/tracking updates
  • Manage your account: Maintain your account, update you on account activity, and allow you to access order history or save preferences (e.g., favorite Co-ords styles)
  • Personalize your experience: Recommend products based on your browsing history (e.g., suggesting Shorts that match a Top you viewed) and tailor website content to your preferences
  • Communicate with you: Respond to your questions or support requests, send important updates (e.g., changes to order status), and share promotional offers (with your consent, as outlined in Section 6)
  • Improve our services: Analyze user behavior to enhance website functionality, develop new products (e.g., expanding our Skirts line based on demand), and fix technical issues
  • Ensure security: Detect and prevent fraud, unauthorized access, or misuse of our website (e.g., verifying payment authenticity for Swimwear & Beachwear purchases)
  • Comply with legal obligations: Fulfill tax requirements, respond to legal requests (e.g., subpoenas), and maintain records for regulatory compliance

3. How We Store and Protect Your Information

We take the security of your information seriously and implement industry-standard measures to prevent unauthorized access, disclosure, alteration, or destruction of your data:

  • Secure storage: Personal Information is stored on encrypted servers with restricted access, and sensitive data (e.g., passwords) is hashed to ensure it cannot be read even if accessed
  • Data minimization: We only store information for as long as necessary to fulfill the purposes outlined in this policy (e.g., order history is retained for tax and warranty purposes, then anonymized)
  • Security protocols: We use Secure Sockets Layer (SSL) encryption for all data transmitted between your device and our website, and regularly update our security systems to address emerging threats
  • Third-party safeguards: Our service providers (e.g., PayPal, shipping partners) are contractually required to protect your information and comply with data protection laws

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously monitor and improve our measures to mitigate risks.

4. Payment Processing (PayPal ACDC Compliance)

Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.

ELECTRON LIMITED does not store, access, or process your sensitive payment information (e.g., credit card numbers or wallet details). All payment-related data is managed exclusively by PayPal, which adheres to strict global security standards (including ACDC compliance) to protect your financial information.

5. When We Disclose Your Information

We do not sell, rent, or share your Personal Information with third parties for their marketing purposes without your explicit consent. We only disclose your information in the following limited circumstances:

  • To service providers: Third parties that assist us in operating our business, such as PayPal (payment processing), shipping carriers (e.g., FedEx, DHL for delivering your order), customer support platforms (e.g., Zendesk), and analytics tools (e.g., Google Analytics). These providers are contractually obligated to use your information only to perform their services and protect it from misuse.
  • For legal reasons: If required by law, regulation, or legal process (e.g., a court order or subpoena), or to protect our rights, property, or safety, or the rights, property, or safety of our customers or others (e.g., investigating fraud related to a Dresses purchase).
  • In business transactions: If ELECTRON LIMITED is involved in a merger, acquisition, sale of assets, or bankruptcy, your Personal Information may be transferred as part of the business assets. We will notify you in advance of any such transfer and ensure the receiving party complies with this Privacy Policy.
  • With your consent: If you explicitly agree to share your information (e.g., allowing a third-party stylist service to access your purchase history to recommend Co-ords).

6. Your Rights Regarding Your Information

Depending on your location (e.g., European Union under GDPR, California under CCPA), you may have legal rights regarding your Personal Information. We respect these rights and make it easy for you to exercise them:

  • Right to access: Request a copy of the Personal Information we hold about you (e.g., your order history for Tops or Swimwear & Beachwear).
  • Right to correct: Ask us to update or correct inaccurate or incomplete information (e.g., a change to your shipping address).
  • Right to delete: Request that we delete your Personal Information, subject to legal obligations (e.g., we may need to retain order records for tax purposes).
  • Right to restrict processing: Ask us to limit how we use your information (e.g., stopping processing for marketing purposes).
  • Right to data portability: Request a copy of your Personal Information in a structured, machine-readable format (e.g., to transfer to another retailer).
  • Right to withdraw consent: Opt out of marketing communications at any time (see Section 7 for details).

To exercise any of these rights, please contact us at [email protected] with your full name, email address, and a clear description of your request. We will respond within 30 days (or as required by local law) and may ask for additional information to verify your identity.

7. Marketing Communications

We may send you promotional emails about our products (e.g., new Dresses collections, sales on Shorts, or exclusive offers for Co-ords) or services if you have given us consent (e.g., checking the "opt-in" box during account creation). You can withdraw this consent at any time by:

  • Clicking the "Unsubscribe" link at the bottom of any marketing email;
  • Updating your account preferences in the "Notification Settings" section of your ELECTRON LIMITED account;
  • Contacting us at [email protected] with your request to opt out.

We will not send marketing communications to you if you opt out, but we may still send non-promotional emails (e.g., order confirmations, shipping updates, or customer support responses), as these are necessary to fulfill our services.

8. Cookies and Similar Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixel tags) to enhance your website experience, remember your preferences, and analyze usage. A "cookie" is a small text file stored on your device that helps our website recognize you on subsequent visits.

  • Essential cookies: Required for the website to function (e.g., remembering items in your cart when you browse Swimwear & Beachwear).
  • Analytics cookies: Help us understand how users interact with the website (e.g., which Tops pages are most visited).
  • Marketing cookies: Used to deliver personalized promotional content (e.g., ads for Skirts based on your browsing history).

You can manage your cookie preferences through your browser settings (e.g., Chrome, Safari, Firefox) to block or delete cookies. However, disabling essential cookies may prevent the website from working properly (e.g., you may not be able to complete an order for Dresses).

9. Children's Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect Personal Information from children under 13. If we become aware that we have collected Personal Information from a child under 13 without parental consent, we will immediately delete the information and notify the parent/guardian (if contact details are available).

10. International Data Transfers

ELECTRON LIMITED operates globally, and your information may be transferred to, stored, or processed in countries outside your home country (e.g., if our servers are located in the U.S. or EU). We ensure these transfers comply with applicable data protection laws by:

  • Using standard contractual clauses (approved by regulatory bodies like the EU Commission) with our international service providers;
  • Only transferring data to countries recognized as having adequate data protection standards (e.g., EU member states, Canada);
  • Implementing additional security measures for transfers to countries with less stringent privacy laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations (e.g., adding new products like Co-ords or updating payment processing policies). When we make material changes, we will:

  • Post the updated policy on our website with a new "Last Updated" date;
  • Notify you via email (if you have an account) or a pop-up notice on our website (for significant changes).

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website or services after the updated policy takes effect constitutes your acceptance of the changes.

12. Contact Us

If you have questions, concerns, or requests about this Privacy Policy, your information, or our data practices, please contact us at:

ELECTRON LIMITED
14/F, CHUN WO COMMERCIAL CENTRE, 25 WING WO STREET, CENTRAL, HONG KONG
Email: [email protected]
Phone: 19261024703